How to Achieve Customer Obsession in B2B Commerce
In today’s competitive B2B landscape, a strong focus on customer needs has become not just a strategy but a necessity. According to Forrester Research Inc.’s report, “The State of Customer Obsession in B2B, 2024,” companies that prioritize customer satisfaction gain…
US Adopts 'Click to Cancel' Rule for Easier Subscription Management
In a significant move to simplify consumer experiences, the United States Federal Trade Commission (FTC) has implemented a new ‘click to cancel’ rule targeting subscription services. This regulation mandates online businesses to provide a cancellation process that is as straightforward…
Bain, Kantar, and Qualtrics Launch Global Standards for CX
In a significant move to enhance customer experience (CX) standards across various industries, Bain & Company, Kantar, and Qualtrics have unveiled new Global Standards for CX. This release follows an extensive ten-week consultation involving over 1,500 CX practitioners, ensuring that…
