CRO Commander: Conversion Rate Optimization Tools & Strategies for Marketers

Empowering Marketers with Advanced Conversion Rate Optimization Tools and Data-Driven Strategies to Maximize Growth, Improve User Experience, and Drive Sustainable Results

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Akamai Bolsters Account Protector Against Cyber Threats

In a landscape where online shopping has seen unprecedented growth, cybersecurity remains a critical concern for consumers and businesses alike. Akamai Technologies is stepping up its game with new enhancements to its Account Protector security solution, especially during the high-stakes…

Walmart Debuts Same-Day Pharmacy/Goods Delivery: A Game Changer in Retail

Walmart has introduced its new same-day delivery service, integrating pharmacy items with general merchandise into a single online order. This move aims to enhance the convenience and accessibility of essential products for its customers. With this offering now live in…

# Digitizing the Store with the Consumer in Mind

Technology is set to transform brick-and-mortar retail, changing how consumers shop and how retailers operate. As businesses adopt various strategies for digital integration in their stores, one question repeatedly surfaces: How will these digital transformations affect customer experience? This question…

Myntra Concludes Festive Sale with 1.5 Million New Customers

The festive season is a pivotal time for retailers, serving as a crucial period to bolster sales and expand customer outreach. Myntra’s recent Big Fashion Festival (BFF) sale has set a remarkable precedent in this regard. The fashion and lifestyle…

2024 Trends Shaping Customer Experience and Commerce

As we move into 2024, it’s crucial for businesses to recognize and act on emerging trends that shape how they connect with their customers. The insights derived from the 2024 Trends in Customer Experience & Commerce report by S&P Global…

Maximizing Your Success: Essential Strategies for Black Friday 2023

Black Friday has evolved into a pivotal e-commerce event, shaping the entire holiday shopping landscape. In 2023, U.S. consumers spent an astounding $9.8 billion online on this day, reflecting a 7.5% increase from the prior year. Globally, these numbers are…

Welch’s Zero Sugar Juice Line

Welch’s, an iconic brand renowned for its delicious fruit juices, has stepped boldly into the health-conscious market with the launch of its largest-ever marketing campaign for its Zero Sugar Juice line titled “You Gotta Sip It, To Get It”. This…

Holiday Online Sales in the U.S. Set for Strong Growth in 2024: Key Trends and Insights

As we approach the holiday shopping season, recent forecasts from Adobe Analytics indicate that U.S. online sales will experience a significant increase in 2024. This comes as a welcome signal for retailers hoping to capitalize on consumer trends and adapt…

Exclusive: CloudBlue's VP Reveals the Key to Thriving in the Subscription Economy

In an era where businesses are rapidly transitioning to subscription models, understanding the intricacies of this economy is more crucial than ever. Lincoln Lincoln, the Vice President and Head of Global Sales & Customer Success at CloudBlue, shared insights on…

Former Cleartrip CEO Enters Quick Commerce with Ambitious Retail Startup

Ayyappan R, previously the CEO of Flipkart-owned Cleartrip, is gearing up to launch a new quick commerce venture—a concept that has gained traction during the pandemic and the subsequent rise of e-commerce. As reported, he is in discussions with venture…