Cyber 5 Sees $41 Billion in Online Sales, Yet Fewer Shoppers Participate
The Cyber 5 weekend of 2024 was marked by impressive online sales, totaling more than $41 billion, up from $38 billion in 2023, according to Adobe Analytics. While this figure sets a new record for ecommerce sales, it also unveiled…
Amazon Enhances Buy with Prime for a Holiday Shopping Boom
As the holiday season approaches, Amazon is gearing up for the Cyber 5— a crucial five-day shopping period that starts on Thanksgiving Day and runs through Cyber Monday. With an impressive 25% increase year-over-year in the number of direct-to-consumer brands…
