Twinset Attains 54% Increase in Ad Performance with Tealium
In the competitive arena of fashion retail, achieving a significant boost in ad performance can translate into greater market share and improved brand loyalty. Twinset, a Milano-based fashion retailer, has harnessed the power of Tealium’s customer data platform (CDP) to…
Martech Evolution: Why Businesses Are Rethinking Their Tools for 2024
In today’s competitive landscape, businesses have poured billions into marketing technology (martech) systems. Yet, a remarkable 99% of them plan to update their setups in the upcoming year. This striking statistic, drawn from an Acxiom study surveying 200 marketing leaders…
Reltio & ZoomInfo Integrate to Boost Sales Insights
In a significant advancement for sales and marketing professionals, Reltio has launched an integration with ZoomInfo that promises to enhance customer data accessibility and quality. Dubbed Reltio Enrichment with ZoomInfo, this collaboration merges Reltio’s robust data unification platform with ZoomInfo’s…
NITDA and NBS Join Forces to Transform Nigeria’s Digital Landscape
In a significant move towards enhancing Nigeria’s digital infrastructure, the National Information Technology Development Agency (NITDA) and the National Bureau of Statistics (NBS) have formed a strategic partnership aimed at harnessing data and technology to advance the country’s digital landscape….
Oracle NetSuite Launches New Salesforce Data Integration Tool
Oracle NetSuite has recently introduced a significant new integration designed to streamline data sharing for businesses that operate on both the NetSuite and Salesforce platforms. This integration, known as the NetSuite Connector for Salesforce, promises to eliminate the challenges of…
