CRO Commander: Conversion Rate Optimization Tools & Strategies for Marketers

Empowering Marketers with Advanced Conversion Rate Optimization Tools and Data-Driven Strategies to Maximize Growth, Improve User Experience, and Drive Sustainable Results

digital marketing

The Future of E-Commerce: Lessons from China’s Innovative Landscape

In the latest episode of the EGN podcast, Björn Ognibeni, a pioneering voice in digital transformation and co-founder of ChinaBriefs.io and XRLab@MCM, shared invaluable insights into the current state of e-commerce. Hosted by Efe von Thenen, the discussion highlighted a…

EU Hits Meta with €91 Million Fine for Password Security Breach

Meta, the parent company of Facebook, has recently been hit with a €91 million (approximately $101.5 million) fine by the European Union’s privacy regulator for a significant mistake in how it managed user passwords. This incident traces back five years…

OpenAI's Potential Restructuring: A Look into CEO Sam Altman's Equity Considerations

The digital landscape is witnessing profound changes as OpenAI, an organization at the forefront of artificial intelligence research, explores a significant restructuring. At the center of these discussions is CEO Sam Altman, whose potential compensation package may soon include equity—a…

Zoku Travel Rebrands to BYRDLI, Eyes Future Travel Evolution

In an ambitious move poised to reshape the way travelers and creators interact, Australian-based Zoku Travel has transformed into BYRDLI. This rebranding is not a mere cosmetic change; it signifies a shift in strategy aiming to unite travel, community, and…

Forecasting the 2024 Holiday Shopping Surge: Key Insights into E-Commerce Trends

As retailers gear up for the pivotal holiday shopping season, Adobe Analytics forecasts an impressive incremental growth of $2 billion to $3 billion in online sales for 2024. This surge is driven largely by strategic discounts, demonstrating how economic conditions…

Dawn Foods' Innovative B2B Ecommerce Strategy: Helping Bakeries Thrive

In the competitive landscape of B2B commerce, standing out from the competition is a necessity, especially for bakeries vying for attention among consumers. Dawn Foods, a family-owned bakery products distributor, has recognized this challenge and is actively working to empower…

Philippines Revamps Telecom Sector with New Reforms

The Philippine government is taking bold steps to modernize its telecommunications landscape, aiming to foster improved connectivity and boost economic growth. Recently, significant initiatives were announced, focusing on streamlining the processes associated with construction and development of telecommunications and internet…

Salesforce unveils Agentforce; experts highlight AI limitations

Salesforce has recently launched Agentforce, a new autonomous platform designed to streamline tasks in service, sales, eCommerce, and marketing. This announcement at the Dreamforce event has stirred excitement and dialogue within the tech and business landscapes. While Agentforce promises to…

Google Slashes Gemini AI Model Costs, Boosts Speed & Efficiency

In a strategic move that promises to reshape the dynamics of artificial intelligence usage in various sectors, Google has announced significant updates to its Gemini AI models. The launch of the Gemini-1.5-Pro-002 and Gemini-1.5-Flash-002 versions introduces an impressive reduction in…

Salesforce unveils Agentforce; experts highlight AI limitations

Salesforce’s recent launch of Agentforce during the Dreamforce event has sparked a wave of enthusiasm and scrutiny within the tech sector. Agentforce is presented as a robust platform for autonomous bots designed to handle various tasks across service, sales, eCommerce,…