10-minute delivery and the gifting industry: A perfect match or just a quick fix?
As quick commerce continues to gain traction, offering startlingly rapid product delivery within minutes, the gifting sector is reevaluating its strategies. The combination of speed and spontaneity in shopping has drawn in a younger consumer base, compelling traditional gifting businesses…
Harnessing Generative AI for B2B Success: A Strategic Approach to Personalization
Generative AI (GenAI) has emerged as a game-changing tool within the B2B landscape, offering unique opportunities to enhance customer engagement and personalization. According to a recent report by Forrester, B2B companies that learn to effectively apply GenAI can significantly boost…
Is Your Business Ready for the Changes Digital Marketing Brings in 2024 and Beyond?
As we approach 2024, businesses are confronted with an imperative: adapt to the rapid changes in digital marketing. The key to thriving in this environment lies in adopting a full-funnel marketing approach. This method ensures memorable customer experiences across various…
Building customer loyalty in a fragmented digital ecosystem
Today’s consumers navigate a complex landscape of brand interactions, engaging with businesses through various digital platforms, including websites, social media, mobile apps, and in-store experiences. This complexity creates significant challenges for brands aiming to maintain customer loyalty in a fragmented…
Building customer loyalty in a fragmented digital ecosystem
Today’s consumers engage with brands across a multitude of platforms, from websites and social media to mobile apps and physical store experiences. This fragmented digital landscape presents significant challenges for brands aiming to maintain customer engagement. To thrive, organizations must…
True Botanicals Powers Personalized Experiences via Wunderkind's Identity Network
True Botanicals, a bioholistic skincare brand, has made significant strides in enhancing customer engagement and driving revenue through the utilization of Wunderkind’s advanced identity network. By shifting their strategy towards personalization and effective customer identification, the brand has successfully addressed…
Navigating the New Normal: How Technology is Reshaping Consumer Behavior and Brand Strategies
In a recent episode of the EGN podcast, hosted by Efe von Thenen, Lucas Bergström, the Head of ISV at SAP Emarsys, provided valuable insights on the transformative impact of technology on consumer behavior. This conversation is particularly relevant for…
