As quick commerce continues to gain traction, offering startlingly rapid product delivery within minutes, the gifting sector is reevaluating its strategies. The combination of speed and spontaneity in shopping has…
Generative AI (GenAI) has emerged as a game-changing tool within the B2B landscape, offering unique opportunities to enhance customer engagement and personalization. According to a recent report by Forrester, B2B…
As we approach 2024, businesses are confronted with an imperative: adapt to the rapid changes in digital marketing. The key to thriving in this environment lies in adopting a full-funnel…
Today’s consumers navigate a complex landscape of brand interactions, engaging with businesses through various digital platforms, including websites, social media, mobile apps, and in-store experiences. This complexity creates significant challenges…
Today’s consumers engage with brands across a multitude of platforms, from websites and social media to mobile apps and physical store experiences. This fragmented digital landscape presents significant challenges for…
True Botanicals, a bioholistic skincare brand, has made significant strides in enhancing customer engagement and driving revenue through the utilization of Wunderkind’s advanced identity network. By shifting their strategy towards…
E-commerce CRO
Navigating the New Normal: How Technology is Reshaping Consumer Behavior and Brand Strategies
In a recent episode of the EGN podcast, hosted by Efe von Thenen, Lucas Bergström, the Head of ISV at SAP Emarsys, provided valuable insights on the transformative impact of…
Older Posts