Is ChatGPT the New Google? Exploring Its Growing Impact and Usage as an Alternative to Traditional Search
In the last two years, ChatGPT has surfaced as a formidable competitor to Google, successfully presenting a challenge that no other service has managed to do in the past two decades. With its traffic recently eclipsing that of Bing and…
Navigating the New Search Landscape: Strategies for Brands in a Shifting Market
The ongoing transformation of consumer behavior has left many brands reassessing their marketing strategies. Recent research by Yext shines a light on this dynamic environment, revealing that search habits are evolving beyond traditional methods. With 45% of customers now likely…
