Myntra's GenZ Customer Base Doubles to 16 Million in 2024
Myntra, a prominent player in India’s lifestyle e-commerce landscape, has announced a notable expansion of its GenZ customer base, which surged to 16 million in 2024 from just over 8 million in mid-2023. A significant portion of this growth can…
Myntra May Offer a 4-Hour ‘Solution’ for Your Fashion ‘Needs’
Myntra, a prominent name in Indian fashion e-commerce, has announced an exciting evolution in its delivery services: a pilot program offering delivery within just four hours. This initiative represents a strategic response to the ever-growing demand for quick services in…
Top 10 Local Listing Sites in Germany: A Guide for Businesses
In Germany, shopping locally isn’t just a passing trend; it’s deeply rooted in the culture. According to Dr. Jennifer Hendricks in the Germany Local Consumer Market Report 2023, a large majority of Germans prefer to buy products and services in…
AI boosts retail efficiency ahead of crucial festive season
As the festive season approaches, a pivotal moment in the retail landscape arises. With intense competition and increasing customer expectations, retailers in Singapore and beyond look for ways to optimize their operations. According to a recent white paper from DeepL,…
Pet Valu's Strategic Move to Commercetools: Shaping the Future of Omnichannel Retail
In a bold strategic step, Canadian specialty retailer Pet Valu has transitioned to the commercetools ecommerce platform, marking a significant upgrade to its digital infrastructure. This move comes as part of a comprehensive digital transformation aimed at modernizing the company’s…
Early adopters of generative AI see high returns, MIT reports
A recent report from the Massachusetts Institute of Technology (MIT), in collaboration with analytics firm ThoughtSpot, highlights the significant advantages that businesses adopting generative AI (GenAI) for data and analytics have realized. Titled “Generative AI for Data and Analytics: How…
AI and the Challenges of Modern Governance: Insights from Oprah Winfrey’s Special
In the recent special titled “AI and the Future of Us,” Oprah Winfrey tackled critical challenges and opportunities presented by artificial intelligence (AI). This program brought together influential guests, including OpenAI CEO Sam Altman, tech influencer Marques Brownlee, and FBI…
OpenAI's GPT-o1: Revolutionizing AI with Human-Like Reasoning
OpenAI has taken a significant leap forward with the introduction of GPT-o1, a model that sets a new standard in AI capabilities. This latest version merges advanced processing techniques with a unique approach to reasoning, marking a stark contrast to…
Quick Commerce: Addressing Returns and Exchanges in Fashion E-commerce
As quick commerce continues to expand its reach, companies are focusing on a critical aspect that has long plagued the fashion e-commerce sector: returns and exchanges. Blinkit, based in Gurgaon, is testing 10-minute returns and exchanges for apparel and lifestyle…
Maximizing E-Commerce Success Through Conversion Rate Optimization
In the competitive landscape of e-commerce, businesses are continuously seeking effective strategies to enhance their performance. A fundamental aspect of this pursuit is Conversion Rate Optimization (CRO). Understanding and applying CRO techniques can significantly improve the percentage of online visitors…
