CRO Commander: Conversion Rate Optimization Tools & Strategies for Marketers

Empowering Marketers with Advanced Conversion Rate Optimization Tools and Data-Driven Strategies to Maximize Growth, Improve User Experience, and Drive Sustainable Results

#E-commerce

### Netflix Offices in France and the Netherlands Searched in a Tax Probe

Investigators have recently searched Netflix offices in France and the Netherlands as part of a tax fraud investigation led by France’s Parquet National Financier (PNF). This specialized unit focuses on financial crimes. The investigation, which began in November 2022, aims…

TWIG Video: Modern Marketing at Ferrero

In the dynamic world of marketing, adapting to various consumer segments is paramount for success. Shalini Stansberry, VP of marketing at Kinder Snacking for Ferrero, demonstrated this principle through her recent insights on the TWIG Podcast. The conversation focused on…

Choosing Between Monolithic and Composable Commerce: A Guide for Retailers

In the rapidly changing landscape of software development, retailers face a crucial decision when selecting the right operational strategy: Should they choose a monolithic software architecture or opt for composable commerce? Both paradigms come with distinct advantages and potential drawbacks,…

The Evolution of Veganz Group: Driving Change in the Plant-Based Market

In a recent episode of the EGN podcast hosted by Efe von Thenen, Moritz Möller, the CMO and CPO of Veganz Group, shared valuable insights into the company’s journey within the rapidly evolving plant-based industry. As a pioneering vegan brand…

Securing Election Integrity: How the U.S. Ensures Safety Amid Disinformation

In the current digital era, the integrity of elections has become a hot topic, with disinformation campaigns emerging as a significant threat. As we approach the 2024 presidential elections, the U.S. cybersecurity chief, Jen Easterly, has stepped forward to clarify…

Hyosung and eGlobal Join Forces to Transform Retail ATMs

In an era where convenience and efficiency define consumer expectations, Hyosung Americas has taken a significant step by partnering with eGlobal to launch a pilot program for Hyosung Pay—a retail ATM solution designed to meet the evolving needs of both…

Are AI Tools the Key to Transforming Marketing Campaigns in 2024?

As we navigate through 2024, marketing professionals are faced with ongoing challenges—tight deadlines, complex projects, and the constant pressure to achieve significant results. In the midst of these hurdles, the introduction of advanced AI tools and sophisticated data solutions presents…

Regulatory Challenges Ahead: The Expansion of Data Centers Near US Power Plants

In recent years, the proliferation of data centers near power plants in the United States has drawn significant attention from regulators and industry experts. The trend, known as co-location, is primarily driven by the tech industry’s insatiable demand for energy,…

Marks & Spencer Deploying Fitting Room Checkouts

Marks & Spencer is set to transform the in-store shopping experience by introducing self-service checkouts directly within its fitting rooms. This innovative approach, as reported by Fashion United, is an effort to streamline the purchasing process and significantly reduce customer…

Salesforce Unveils Agentforce to Revolutionise AI Agents

Salesforce has made waves in the tech world with the introduction of Agentforce, a pioneering AI platform that promises to streamline operations by enabling businesses to deploy autonomous agents. This innovation is set to change how companies handle tasks such…