#ecommerce #digitalmarketing #holidayseason #onlineshopping #salesforecast

Free Forethought Webinar Offers Invaluable Insight for Retail's Busiest Sale Season

As the holiday season approaches, retailers are gearing up for one of the most critical periods of the year: Black Friday and Cyber Weekend. This time of year is not just about discounts; it’s a test of a brand’s customer…

Retailers Risk Overwhelming Customers with Holiday Shopping Messages

As the holiday season approaches, retailers face a crucial challenge: how to engage their customers without inundating them with marketing messages. With consumer confidence rebounding, marketers have an opportunity to connect meaningfully with their audience. However, a significant risk looms—overwhelming…

Adobe forecasts USD $240.8 billion in U.S. holiday online sales

As the holiday season approaches, businesses in the digital landscape should take note of Adobe’s recent forecast predicting U.S. online sales will soar to an impressive USD $240.8 billion. This projection indicates an 8.4% year-over-year increase from the 2023 holiday…