Nearly Half of Consumers Browsing, Buying from Live Shopping Events
The world of retail is witnessing a significant transformation as live shopping events carve out a substantial niche within the online marketplace. A recent survey conducted by VTEX has revealed that an impressive 45% of consumers have engaged in browsing…
Revitalizing User Acquisition in Mobile Gaming: The Power of Direct-to-Consumer Strategies
User acquisition has always played a crucial role in the fiercely competitive mobile gaming industry. With the mobile gaming market projected to surpass $173.4 billion by 2026, studios are under constant pressure to outspend their rivals or explore innovative tactics…
Half of Respondents Plan Higher Spend Online During Festive Season: A Survey Analysis
The festival season is an exciting time for retailers, and recent survey results emphasize the growing trend in online shopping. A recent Ipsos survey, commissioned by Amazon, reveals that nearly 50% of respondents plan to increase their online spending this…
Global Shopping App Installs Soar 61% YoY in H1 2024
In a significant trend for the e-commerce sector, global shopping app installs have surged by 61% year-over-year (YoY) in the first half of 2024, according to a report from Adjust. This growth far outpaces other app verticals, where e-commerce apps…
