The recent festive week has proven to be a remarkable period for online marketplaces, which collectively reported sales worth an impressive $6.5 billion—or nearly ₹55,000 crore. This figure marks a…
The festive season is a pivotal time for retailers, serving as a crucial period to bolster sales and expand customer outreach. Myntra’s recent Big Fashion Festival (BFF) sale has set…
As the festive season approaches, major e-commerce players in India, Flipkart and Amazon, are set to launch their annual sales events starting September 26, 2024. This year, both platforms promise…