As the retail landscape evolves, so do the strategies employed by Consumer Packaged Goods (CPG) companies. The 2024 Category Captains reveal a focused commitment from leading brands to enhance sales…
In today’s grocery landscape, retailers face immense competition and pressure to maximize both sales and customer satisfaction. To thrive, they must adopt innovative strategies that not only attract new customers…
In a strategic move to enhance customer engagement and loyalty, Associated Food Stores (AFS) has joined forces with Birdzi, a market leader in customer intelligence and personalized engagement. This partnership…
In a significant strategic move, discount retailer Family Dollar has partnered with the customer data science company dunnhumby to implement an advanced chainwide platform focused on category management and merchandising…