#GenZ #Myntra #DigitalMarketing #ECommerce #RetailInnovation

Myntra Launches 'M-Now' Quick Commerce Service in Bengaluru

Myntra, a leading lifestyle e-commerce platform supported by Flipkart, is taking a significant step in expanding its service portfolio with the pilot launch of ‘M-Now,’ a quick delivery service. This initiative has been introduced in select areas of Bengaluru and…

Myntra Concludes Festive Sale with 1.5 Million New Customers

The festive season is a pivotal time for retailers, serving as a crucial period to bolster sales and expand customer outreach. Myntra’s recent Big Fashion Festival (BFF) sale has set a remarkable precedent in this regard. The fashion and lifestyle…

Myntra's GenZ Customer Base Doubles to 16 Million in 2024

Myntra, a prominent player in India’s lifestyle e-commerce landscape, has announced a notable expansion of its GenZ customer base, which surged to 16 million in 2024 from just over 8 million in mid-2023. A significant portion of this growth can…

Myntra May Offer a 4-Hour ‘Solution’ for Your Fashion ‘Needs’

Myntra, a prominent name in Indian fashion e-commerce, has announced an exciting evolution in its delivery services: a pilot program offering delivery within just four hours. This initiative represents a strategic response to the ever-growing demand for quick services in…

ShopLiftr Redefines How Retailers Connect with Consumers

In today’s fast-paced retail landscape, where digital engagement plays a crucial role in driving sales, retailers are seeking innovative ways to connect with consumers. ShopLiftr, a dynamic digital advertising platform co-founded by John Scott, offers a transformative approach, enabling retailers…

What the Retail Industry Has Learned from AI Shopping Assistants in 2024

In the past year, e-commerce giants like Amazon and Walmart have accelerated their ventures into artificial intelligence, launching a slew of AI-powered shopping assistants. With promises to revolutionize the shopping experience, these digital tools aim to streamline product discovery, enhance…

Save A Lot Reopens Grocery Store on Chicago’s West Side

In an exciting development for the West Garfield Park neighborhood in Chicago, Save A Lot has officially reopened its doors to a refurbished grocery store that promises to prioritize community needs. This 12,000-square-foot store, located at 420 South Pulaski Street,…

City Furniture Partners with 3D Cloud to Deliver a Differentiated Customer Experience

In a groundbreaking move aimed at enhancing the shopping experience, City Furniture, a family-owned furniture and mattress retailer, has announced a strategic partnership with 3D Cloud. This collaboration is set to redefine how customers interact with furniture both online and…

EDNS 2024: Gen-Z Consumers Are Vital to India’s Growth Story, Says Myntra CEO Nandita Sinha

In a recent address at the E-commerce and Digital Natives Summit 2024, Nandita Sinha, CEO of Myntra, emphasized the transformative role of Gen-Z consumers in shaping India’s economic landscape. This cohort, often labeled as financially constrained and impulsive, is proving…