Lowe’s 2025 Goals Driven by AI Platform Strategy
Lowe’s Companies Inc. has charted an ambitious path for growth and productivity initiatives as it gears up for a competitive era in the retail landscape. Central to its strategy is the enhancement of a best-in-class omnichannel experience that effectively caters…
Physical Store Growth and Innovative Tech: Highlights from Retail in 2024
As we approach the end of 2024, the retail landscape has undeniably transformed, marked by dynamic strategies and groundbreaking technologies that are redefining the customer experience. The previous year has been especially notable for the resurgence of physical stores, combined…
True Religion Reboots Loyalty Program
In an ambitious move to strengthen customer relationships and drive revenue, True Religion has revamped its loyalty program, rebranding it from “True Fam” to “True Rewards.” This change marks a significant step for the renowned lifestyle apparel brand as it…
Kohl’s Chief Leaving, Michael’s CEO Taking Role
In a significant shift within the retail leadership landscape, Kohl’s announced that its CEO, Tom Kingsbury, will step down from his role on January 15, 2025. In his place, Ashley Buchanan, the current CEO of Michael’s, will take the helm….
Maximize return on ad spend with smart channel diversification
As we approach 2025, retailers and direct-to-consumer brands are facing intensified competition in the quest to optimize their return on ad spend (ROAS). An essential strategy in this endeavor is channel diversification. Recent findings indicate that brands using three or…
How Marketers are Tackling an Increasingly Fragmented Environment
Navigating the contemporary retail landscape is a challenging yet rewarding venture. As consumer behavior evolves, especially post-pandemic, marketers are required to adapt their strategies to meet customers at every stage of their shopping journeys, both online and in-store. The recent…
Retailers Risk Overwhelming Customers with Holiday Shopping Messages
As the holiday season approaches, retailers face a crucial challenge: how to engage their customers without inundating them with marketing messages. With consumer confidence rebounding, marketers have an opportunity to connect meaningfully with their audience. However, a significant risk looms—overwhelming…
Survey Reveals Disconnect Between Retail Shoppers and Marketers
As we approach the holiday season, a recent survey conducted by Rakuten in collaboration with Harris Poll has brought to light a significant disconnect between the mindset of retail shoppers and their marketers. The findings reveal that a staggering 81%…
Attend P2PI LIVE & Expo in November
The Path to Purchase Institute (P2PI) is excited to announce its flagship event, P2PI LIVE & Expo, taking place from November 12 to 14 at the Renaissance Convention Center Hotel in Schaumburg, Illinois. This conference will gather leading industry experts…
Is Your Business Ready for the Changes Digital Marketing Brings in 2024 and Beyond?
As we approach 2024, businesses are confronted with an imperative: adapt to the rapid changes in digital marketing. The key to thriving in this environment lies in adopting a full-funnel marketing approach. This method ensures memorable customer experiences across various…
