Personalisation Gap Widens: UK Brands Risk Loyalty Loss In today’s competitive digital landscape, where consumers are bombarded with marketing messages from all angles, the key to standing out lies in…
B2B E-commerce SolutionsData PrivacyDigital Marketing
The future of search: Personalised AI and the privacy crossroads
The Future of Search: Personalised AI and the Privacy Crossroads In the ever-evolving landscape of digital marketing, the role of artificial intelligence (AI) has become more prominent than ever before.…
Artificial Intelligence in RetailCustomer Data ManagementDigital Marketing
Achieve True Personalisation with AI-Powered Customer Data Clouds
Achieve True Personalisation with AI-Powered Customer Data Clouds In the fast-paced world of digital marketing, personalisation has become a key differentiator for brands looking to stand out in a crowded…
Marketers Struggle to Meet UK Consumer Expectations for Personalisation A recent report from SAP Emarsys has shed light on a concerning trend in the world of marketing: a significant gap…
As digital ecosystems continue to evolve, businesses are facing a critical crossroads regarding their reliance on third-party tracking cookies. Recent research from Apply Digital reveals a stark divide between marketer…
In a strategic move to solidify its market position, HID has successfully acquired IXLA, an Italian firm renowned for its advanced laser and colour personalisation solutions for secure documents, including…