Achieve True Personalisation with AI-Powered Customer Data Clouds In the fast-paced world of digital marketing, personalisation has become a key differentiator for brands looking to stand out in a crowded…
Marketers Struggle to Meet UK Consumer Expectations for Personalisation A recent report from SAP Emarsys has shed light on a concerning trend in the world of marketing: a significant gap…
As digital ecosystems continue to evolve, businesses are facing a critical crossroads regarding their reliance on third-party tracking cookies. Recent research from Apply Digital reveals a stark divide between marketer…
In a strategic move to solidify its market position, HID has successfully acquired IXLA, an Italian firm renowned for its advanced laser and colour personalisation solutions for secure documents, including…