And What Will You Give? OTTO's Christmas Campaign for 2024
The holiday season is not just a time for giving; it’s a pivotal moment for retailers, especially in the realm of digital marketing and e-commerce. This year, OTTO, Germany’s largest online retailer, has kicked off its Christmas campaign under the…
Spirit Halloween Morphing into Spirit Christmas This Holiday Season
As the festive season approaches, Spirit Halloween is taking a bold new step by transitioning into Spirit Christmas. This change comes after years of successful pop-up retailing in the fall, making the leap into winter festivities. According to a report…