The Rise of Live Shopping in Germany: Trends and Challenges
As digital marketing continues to transform consumer habits worldwide, live shopping is emerging as a significant trend. In Germany, awareness of this innovative shopping experience has risen dramatically over the past few years. According to a recent trend survey conducted…
Nearly Half of Consumers Browsing, Buying from Live Shopping Events
The world of retail is witnessing a significant transformation as live shopping events carve out a substantial niche within the online marketplace. A recent survey conducted by VTEX has revealed that an impressive 45% of consumers have engaged in browsing…
