Advertisers in APAC are Diversifying Beyond Google and Meta Advertisers in the Asia-Pacific (APAC) region have traditionally allocated a significant portion of their mobile advertising budgets to tech giants like…
The Strategic Move: Amazon and AppLovin’s Surprise Bid for TikTok’s Algorithm When giants in the tech world make unexpected moves, the industry takes notice. Such was the case when Amazon…
In a significant move for mobile advertising, Liftoff has introduced Cortex, a cutting-edge machine learning platform that promises to enhance the effectiveness of mobile ad campaigns. As the digital marketing…