In the competitive landscape of travel and hospitality, gaining a deep understanding of customers is vital for success. However, a staggering 57% of companies in the sector face challenges in…
In today’s competitive digital landscape, e-commerce businesses face the constant challenge of transforming visitors into loyal customers. One of the most effective strategies for achieving this goal is through Conversion…
In an era where consumer expectations are continually evolving, the grocery sector stands out for its strides in personalisation. Recent research from Epsilon highlights how grocery brands, such as Morrisons,…
Macy’s Inc., a leading player in the retail industry, has taken a significant step in enhancing its digital marketing capabilities by expanding its retail media network with the technology provider…
As customer behavior evolves, marketers must adapt to new ways of engaging with audiences. Recent data from HubSpot indicates a significant shift in how consumers research and interact with brands.…
In a rapidly changing digital landscape, personalised online experiences have become a critical differentiator for businesses. Recent research from Optimizely reveals that UK supermarkets are at the forefront of online…
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Contentful Expands Horizons with Acquisition of Ninetailed: A Game-Changer for Personalisation in Digital Marketing
In an important development for digital marketing and e-commerce, Contentful, a leading composable content platform, has signed a definitive agreement to acquire Ninetailed, a specialist in structured content personalisation and…