Unlocking unused customer data: A wake up call for travel and hospitality
In the competitive landscape of travel and hospitality, gaining a deep understanding of customers is vital for success. However, a staggering 57% of companies in the sector face challenges in unifying customer data, as reported by Skift in 2023. This…
Maximizing E-commerce Success Through Effective Conversion Rate Optimization
In today’s competitive digital landscape, e-commerce businesses face the constant challenge of transforming visitors into loyal customers. One of the most effective strategies for achieving this goal is through Conversion Rate Optimization (CRO). This discipline focuses on enhancing user experience…
Grocery Brands Lead in Personalisation Amid Rising Consumer Demand
In an era where consumer expectations are continually evolving, the grocery sector stands out for its strides in personalisation. Recent research from Epsilon highlights how grocery brands, such as Morrisons, Sainsbury’s, and Waitrose, have excelled in personalising customer experiences, outperforming…
Macy's Media Network Expands with AI-Driven Personalization through Rokt Partnership
Macy’s Inc., a leading player in the retail industry, has taken a significant step in enhancing its digital marketing capabilities by expanding its retail media network with the technology provider Rokt. This partnership is aimed at transforming the shopping experience…
The Rise of Language Model Optimization: A New Era for Digital Marketing
As customer behavior evolves, marketers must adapt to new ways of engaging with audiences. Recent data from HubSpot indicates a significant shift in how consumers research and interact with brands. Traditional search engines are losing ground, as more customers turn…
Supermarkets Lead in Online Personalisation, Beating All Sectors
In a rapidly changing digital landscape, personalised online experiences have become a critical differentiator for businesses. Recent research from Optimizely reveals that UK supermarkets are at the forefront of online personalisation, outpacing all other sectors significantly. This article explores the…
Contentful Expands Horizons with Acquisition of Ninetailed: A Game-Changer for Personalisation in Digital Marketing
In an important development for digital marketing and e-commerce, Contentful, a leading composable content platform, has signed a definitive agreement to acquire Ninetailed, a specialist in structured content personalisation and experimentation based in Berlin. This strategic acquisition marks a significant…
