What is Retail Marketing? Master the 4 Pillars to Enhance Your Strategy
In today’s competitive landscape, retail marketing has become a necessity for businesses aiming to attract and retain customers. It involves the various activities, both online and offline, that businesses employ to draw in shoppers, establish a brand identity, promote products,…
Temu Shoppers Are Loyal, Pretty Social
The latest report from Numerator reveals that Temu, a Chinese online marketplace, is gaining a strong foothold among U.S. consumers, particularly through its loyal customer base. With Temu shoppers averaging six purchases per year and spending around $247 annually on…
Consumers willing to share personal data for better customer experience
In today’s retail landscape, the relationship between consumers and brands hinges increasingly on personal data. A recent study by Jack Morton titled “Experience Better/Insights” sheds light on this dynamic, revealing that a significant 48% of consumers are ready to share…
Big Retailers Get Early Jump on Seasonal Savings Events
As October unfolds, leading retailers are taking decisive steps to capture consumer attention and spending ahead of the holiday season. Amazon, Target, and Walmart are all launching significant savings events designed to entice shoppers early, and these initiatives highlight evolving…
