LearnUpon Achieves HubSpot App Partner Certified Integration
In a significant move for both e-learning and digital marketing, LearnUpon has recently announced its certified integration as a HubSpot App Partner, making it one of the pioneering Learning Management Systems (LMS) to join this esteemed group. This partnership underscores…
Lowe’s Innovates Retail Media Network with In-Store Audio Advertising
In the fast-paced world of retail, companies are constantly seeking innovative methods to capture consumer attention and drive sales. Lowe’s Cos. Inc. has taken a significant step in this direction by expanding its retail media network through a collaboration with…
Ocado & Zitcha Unveil New Advertising Platform Ocado Ads
In a strategic partnership aimed at transforming the landscape of retail media in the UK, Ocado Retail has joined forces with Australian-based Zitcha to launch a groundbreaking platform known as Ocado Ads. This initiative is significant not only for Ocado,…
Macy's Media Network Expands with AI-Driven Personalization through Rokt Partnership
Macy’s Inc., a leading player in the retail industry, has taken a significant step in enhancing its digital marketing capabilities by expanding its retail media network with the technology provider Rokt. This partnership is aimed at transforming the shopping experience…
Why Machine Learning is Key to Retail Media Growth
The retail landscape has dramatically transformed in recent years, driven by technology and consumer behavior changes. Central to this evolution is the rise of retail media—an emerging channel that allows retailers to harness their platforms as advertising ecosystems. To realize…
