CRO Commander: Conversion Rate Optimization Tools & Strategies for Marketers

Empowering Marketers with Advanced Conversion Rate Optimization Tools and Data-Driven Strategies to Maximize Growth, Improve User Experience, and Drive Sustainable Results

#snacks

Campbell’s Sells Pop Secret: A Strategic Move in Snack Category Realignment

In recent news, Campbell Soup Company has officially divested its Pop Secret popcorn brand to Our Home, which specializes in healthier snack alternatives. The acquisition positions Our Home firmly in the microwave popcorn segment, a strategic decision that could reshape…