Social Media Marketing The Impact of TikTok on Black Friday Sales: A Case Study by Valery Nilsson December 4, 2024 by Valery Nilsson December 4, 2024 As the digital landscape evolves, significant shifts in consumer behavior can be observed, particularly during high-stakes shopping events like Black Friday. In 2023, TikTok reported a remarkable threefold increase in… FacebookTwitterLinkedinTelegramEmail