#sportsmarketing

ICC Launches AI Initiative to Tackle Toxic Social Media Content

The International Cricket Council (ICC) has recently introduced an innovative initiative aimed at combating toxic content on social media as the Women’s T20 World Cup 2024 approaches. With the rise of harassment and negative comments targeting players and fans alike,…

Cryptocurrency Partners with Football Clubs and F1: A New Era in Sports Sponsorship

Over the past three years, cryptocurrency startups have significantly increased their presence in the sports world by entering into 87 sports sponsorship deals. Research from data provider CoinGecko unveils that the majority of these partnerships have been forged with European…