What Google’s Privacy Sandbox means for the app ecosystem
Mobile advertising underwent an upheaval when Apple enabled the deprecation of the device identifier a couple of years ago. “We already lost about 50% of the ecosystem,” said Itai Cohen, SVP marketing and strategy at Digital Turbine. Now Privacy Sandbox…
Transforming content marketing lifecycles with AI
As organizations continue embracing AI-driven approaches, marketing leaders should be empowered to push the boundaries of innovation and drive better results with less manual, time-consuming effort — but it requires thinking beyond basic applications. AI tools and large language models…
A B2B marketplace for architects and designers has designs on Europe
Material Bank, a large B2B marketplace serving the architecture and design industry, is expanding overseas. Since 2019, Material Bank has focused on building up its business base in the U.S., where it operates a digital marketplace combined with a large-scale, robotic…
How Beef ‘O’ Brady’s streamlines customer experience
“We were looking for a seamless customer journey across all of our platforms,” said Heather Boggs, CMO for FSC Franchise Co., the parent company of Beef ‘O’ Brady’s and its sister company, The Brass Tap. “This included loyalty and menu…
DOJ lays siege to Apple’s walled garden
The U.S. Department of Justice announced today it is suing Apple for illegally monopolizing the smartphone market to the detriment of consumers, competitors, developers and others. The suit focuses on Apple’s resistance to cross-platform messaging, the lack of compatibility between…
3 ways Sysco is transforming B2B digital commerce
Sysco Corp. is one the world’s biggest food distribution companies, with annual sales approaching $40 billion. A big priority for the company is digital commerce and transformation, Sysco chief merchandising officer Victoria Gutierrez tells Digital Commerce 360. “We are doing…
Top Digital Marketing Companies: Boost Your Business Now
In today’s digital age, having a strong online presence is crucial for businesses to thrive. With the majority of consumers turning to the internet to research and purchase products or services, it is essential for businesses to effectively reach their…
Mastering AB Testing: Unleashing the Best Results
AB testing, also known as split testing, is a crucial component of digital marketing. It allows marketers to test different variations of their campaigns, websites, and user experiences to determine which one performs better. By conducting AB tests, marketers can…
Maximizing Your Online Presence: The Importance of Search Engine Optimization in Digital Marketing
Search Engine Optimization (SEO) is a crucial aspect of digital marketing that focuses on improving a website’s visibility and ranking in search engine results pages (SERPs). In today’s digital age, where consumers heavily rely on search engines to find information,…
Allegro has launched in Slovakia
Polish online marketplace Allegro has launched in Slovakia, with a dedicated website. The expansion follows the company’s expansion into the Czech Republic last year. The marketplace has already announced plans of future launches in other European countries.
