CRO Commander: Conversion Rate Optimization Tools & Strategies for Marketers

Empowering Marketers with Advanced Conversion Rate Optimization Tools and Data-Driven Strategies to Maximize Growth, Improve User Experience, and Drive Sustainable Results

Month: April 2024

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D2C brands cough up 30-45% commission for a spot on quick-commerce platforms

Direct-to-consumer (D2C) brands rushing to get listed on quick-commerce platforms are shelling out between 30-45% as commissions, compared to the 10-20% that large, more established FMCG companies pay.

Articles

Natural Grocers Reveals Grand Opening Plans for Relocated Store in Oklahoma

Retailer shares details of giveaways, discounts and community donations as it puts finishing touches on modern location

news

D2C brands cough up 30-45% commission for a spot on quick-commerce platforms

Direct-to-consumer (D2C) brands rushing to get listed on quick-commerce platforms are shelling out between 30-45% as commissions, compared to the 10-20% that large, more established FMCG companies pay.

What is marketing work management?

Marketing work management platforms help marketing leaders and their teams structure their day-to-day work to meet their goals on deadline and within budget constraints, all while managing resources and facilitating communication and collaboration. Functions may include task assignments, time tracking,…

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Temu brand awareness rises, as poll shows 9 in 10 Americans know the online marketplace

A year and a half and two Super Bowls later, online marketplace Temu has gone “from completely unknown to a household name,” according to research from YouGov. YouGov is an international online research data and analytics technology group. It polled…

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Atlas Air hires a chief information officer who knows ecommerce

Atlas Air Worldwide named its new chief information officer in January. The move demonstrates the role’s sustained importance as companies continue to place chief information officers and chief digital officers on their executive teams. In the case of Atlas Air…

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Study: Black Friday app installs aren’t worth the acquisition cost

Black Friday is the top day for online shoppers to install an app — double the daily average rate of installation in October, according to a new study from Airship, a mobile app development and engagement vendor. And if shoppers…

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Stanley cup maker’s president Terence Reilly rejoining Crocs to lead Heydude

Crocs will welcome back Terence Reilly, the company’s namesake brand’s former chief marketing officer, to become executive vice president and president of the Heydude footwear brand. The company announced Reilly’s return on April 16, noting that he will step into…

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Asos loses 18 percent in turnover and echoes Shein

Asos has suffered a significant loss in turnover, down by 18 percent in the first half of its fiscal year. The British pure online player has taken drastic measures and believes that, partly due to faster production processes, it will…

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Manufacturer Wabash sees a long-haul future for its B2B equipment marketplace

One of North America’s largest producers of semi-trailers and liquid transportation systems is getting into the B2B equipment marketplace business. Wabash designs, manufactures and services a diverse range of products. Those offerings include: Dry freight and refrigerated trailers Flatbed trailers…