Thriving in the new e-commerce landscape: 4 trends shaping customer experience
Retailers are collaboratively working with sellers to strategically target specific buyers across websites and channels. This involves a coordinated effort to prioritize streamlined management processes that contributes to a seamless user experience.
Maximizing Conversions: Top AB Split Testing Tools
AB split testing, also known as A/B testing or split testing, is a crucial concept in digital marketing. It involves comparing two versions of a webpage or marketing campaign to determine which one performs better. By conducting these tests, marketers…
Boost Your Online Presence: Check Your Web Page Rank Now
Web page rank refers to the position of a webpage in the search engine results pages (SERPs). It is a measure of the relevance and authority of a webpage in relation to a specific search query. Web page rank is…
Eugene Mischenko: Pioneering E-Commerce with ECDMA and Celebrating Cynopsis Recognition
Eugene Mischenko, a name synonymous with innovation in e-commerce and digital marketing, has recently been honored as a Cynopsis Standout for the first quarter of 2024. This prestigious accolade is awarded to individuals who have made significant impacts in their…
Amazon is building a network of micromobility hubs in the UK
To make deliveries to customers in the United Kingdom more sustainable, Amazon is increasingly using so-called micromobility hubs. Step by step, the company is revamping its delivery network. The first micromobility hub in Northern Ireland recently opened.
The untapped power of checkout: 5 things retailers didn’t know checkout can do
Just because checkout is the last step of the shopping journey doesn’t mean it should be stripped of all its potential to drive revenue and profitability.
European E-Commerce Ripe for North American Retailer Expansion
E-commerce shops based in North America that are not yet selling in Europe are missing out on expanding their customer base and increasing profits. Europe’s market size, at US$631 billion and rising, has over 540 million mostly affluent consumers. The…
Maximizing Marketing Impact with Multivariate Testing
Multivariate testing is a powerful tool in the world of digital marketing. It allows marketers to test multiple variations of a webpage or marketing campaign simultaneously, in order to determine which combination yields the best results. This type of testing…
Maximizing Website Potential with Google Webmaster Tools
Google Webmaster Tools is a free service provided by Google that allows website owners to monitor and manage their website’s presence in the Google search results. It provides valuable insights into how Google sees and crawls your website, allowing you…
Robots in retail: Automation revolution in play
Autonomous robots deployed in retail cover millions of square meters a week with inventory scanning robots capturing 26 million images a day. Brain Corp CEO David Pinn shares what he envisions to come.
