German online platform Kaufland is collaborating with Consors Finanz, a provider of consumer loans and part of BNP Paribas Group. Online shoppers can now use a loan financing option to…
In an open letter, Ecommerce Europe and many of its national association members are calling for a level playing field for all ecommerce players active in the European market. They…
German ecommerce giant Otto is increasing the seller fees on its marketplace. The basic fee for third party sellers will rise from 39.9 euros per month to 99.9 euros. According…
A/B testing, also known as split testing, is a crucial component of digital marketing that allows businesses to compare two versions of a webpage, email, or advertisement to determine which…
Search Engine Optimization (SEO) is the process of optimizing a website to improve its visibility and ranking on search engine results pages (SERPs). The goal of SEO is to drive…
Artificial intelligence is behind a significant surge in sophisticated bad bot traffic, which went from bad to worse in the first quarter of this year. Instead of human net surfers,…
Online spending in Austria has grown by 5 percent in one year, reaching 10.6 billion euros. More than half of the expenditures are made in foreign webshops. “Dramatic”, says the…
Customers want orders fast and at Boozt, a Nordic online fashion retailer, a robot fleet is helping the e-commerce provider exceed that customer expectation.
A/B testing, also known as split testing, is a method of comparing two versions of a webpage or marketing asset to determine which one performs better. This process is crucial…
In order to effectively optimize your website for search engines, it is crucial to first understand your target audience. This involves conducting thorough research to identify the demographics, interests, and…