In today’s competitive online market, simply attracting traffic to your e-commerce site is not enough. With cart abandonment rates hovering around 70%, it’s crucial to focus on conversion rate optimization…
In the latest episode of the EGN podcast, Björn Ognibeni, a pioneering voice in digital transformation and co-founder of ChinaBriefs.io and XRLab@MCM, shared invaluable insights into the current state of…
In today’s competitive market, the need for businesses to place clients at the heart of their operations cannot be overstated. Alarmingly, only 3% of organizations truly see clients as central…
In the realm of digital marketing, affiliate programmes have emerged as a vital strategy for businesses of all sizes. Traditionally, affiliate marketing has been associated with large corporations like Amazon…
In recent years, the landscape of eCommerce has rapidly transformed, pushing businesses to reassess their platforms to stay competitive. A new report by commercetools, titled “State of eCommerce: Replatforming and…
The move to switch eCommerce platforms is no small feat, but newly published findings suggest that the effort can pay off significantly in terms of sales and revenue. A recent…
Recent research conducted by Optimizely has revealed a troubling trend in retail marketing: half of UK consumers perceive the marketing they receive as irrelevant. This insight stems from a survey…
Recent research by AIport and Turing Post has unveiled fascinating insights into how various generative AI models perceive and represent different generational groups. This study, which analyzed over 1,200 AI-generated…
A new report from SAS has brought to light troubling insights regarding the integration of artificial intelligence (AI) in the UK public sector. The study, conducted with Total Research, reveals…
New research by AIport and Turing Post highlights an intriguing intersection of artificial intelligence, generational stereotypes, and cultural interpretation through the lens of beverage consumption—specifically beer. This study evaluates how…