Otto increases seller fees
German ecommerce giant Otto is increasing the seller fees on its marketplace. The basic fee for third party sellers will rise from 39.9 euros per month to 99.9 euros. According to the platform, the change is caused by the fact…
Maximizing Results with HubSpot A/B Testing
A/B testing, also known as split testing, is a crucial component of digital marketing that allows businesses to compare two versions of a webpage, email, or advertisement to determine which one performs better. This method helps marketers understand consumer behavior…
Maximizing SEO with Google Analytics
Search Engine Optimization (SEO) is the process of optimizing a website to improve its visibility and ranking on search engine results pages (SERPs). The goal of SEO is to drive organic traffic to a website by increasing its visibility for…
Surge in Bad Bot Threats Forces Retailers To Bolster Cyber Defenses
Artificial intelligence is behind a significant surge in sophisticated bad bot traffic, which went from bad to worse in the first quarter of this year. Instead of human net surfers, these bad bots generated nearly half of all web traffic….
Austrian online shoppers mainly buy cross-border
Online spending in Austria has grown by 5 percent in one year, reaching 10.6 billion euros. More than half of the expenditures are made in foreign webshops. “Dramatic”, says the Austrian Handelsverband.
How robots are helping fashion seller Boozt drive fast order fulfillment
Customers want orders fast and at Boozt, a Nordic online fashion retailer, a robot fleet is helping the e-commerce provider exceed that customer expectation.
Optimizing Conversions with A/B Testing in HubSpot
A/B testing, also known as split testing, is a method of comparing two versions of a webpage or marketing asset to determine which one performs better. This process is crucial in digital marketing and e-commerce as it allows businesses to…
10 Tips for Improving Your Site’s Keyword Rank
In order to effectively optimize your website for search engines, it is crucial to first understand your target audience. This involves conducting thorough research to identify the demographics, interests, and behaviors of your potential customers. By gaining a deep understanding…
Back Market on track to profitability
Back Market, a marketplace for pre-owned phones, laptops, and other electronic devices, posted a 45 percent revenue growth last year, reaching 320 million euros. The growth continues unabated, and the company expects to turn a profit for the first time…
Navigating ethics and AI in retail
Brands and retailers have embraced AI as a transformative force. Yet, with great power comes great responsibility.
