CRO Commander: Conversion Rate Optimization Tools & Strategies for Marketers

Empowering Marketers with Advanced Conversion Rate Optimization Tools and Data-Driven Strategies to Maximize Growth, Improve User Experience, and Drive Sustainable Results

Year: 2024

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A B2B marketplace for architects and designers has designs on Europe

Material Bank, a large B2B marketplace serving the architecture and design industry, is expanding overseas. Since 2019, Material Bank has focused on building up its business base in the U.S., where it operates a digital marketplace combined with a large-scale, robotic…

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How Beef ‘O’ Brady’s streamlines customer experience

“We were looking for a seamless customer journey across all of our platforms,” said Heather Boggs, CMO for FSC Franchise Co., the parent company of Beef ‘O’ Brady’s and its sister company, The Brass Tap. “This included loyalty and menu…

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DOJ lays siege to Apple’s walled garden

The U.S. Department of Justice announced today it is suing Apple for illegally monopolizing the smartphone market to the detriment of consumers, competitors, developers and others. The suit focuses on Apple’s resistance to cross-platform messaging, the lack of compatibility between…

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3 ways Sysco is transforming B2B digital commerce

Sysco Corp. is one the world’s biggest food distribution companies, with annual sales approaching $40 billion. A big priority for the company is digital commerce and transformation, Sysco chief merchandising officer Victoria Gutierrez tells Digital Commerce 360. “We are doing…

Top Digital Marketing Companies: Boost Your Business Now

In today’s digital age, having a strong online presence is crucial for businesses to thrive. With the majority of consumers turning to the internet to research and purchase products or services, it is essential for businesses to effectively reach their…

Mastering AB Testing: Unleashing the Best Results

AB testing, also known as split testing, is a crucial component of digital marketing. It allows marketers to test different variations of their campaigns, websites, and user experiences to determine which one performs better. By conducting AB tests, marketers can…

Maximizing Your Online Presence: The Importance of Search Engine Optimization in Digital Marketing

Search Engine Optimization (SEO) is a crucial aspect of digital marketing that focuses on improving a website’s visibility and ranking in search engine results pages (SERPs). In today’s digital age, where consumers heavily rely on search engines to find information,…

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Allegro has launched in Slovakia

Polish online marketplace Allegro has launched in Slovakia, with a dedicated website. The expansion follows the company’s expansion into the Czech Republic last year. The marketplace has already announced plans of future launches in other European countries.

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Amazon Business encourages purchases from SMEs in UK

Amazon Business promotes business procurement from SMEs with the introduction of a new feature in the United Kingdom. This feature enables procurement professionals to make targeted purchases from sellers with fewer than 250 employees and less than 50 million euros…

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European online DIY market worth 56 billion euros

The total European DIY retail sector was valued at 368 billion euros in 2023. And 15.2 percent of that came from ecommerce sales, reaching 56 billion euros. The market’s ecommerce share is estimated to increase 18 percent by 2025, to…