X Plans to Launch ‘X Money’ in Limited Form This Year
In a move that could reshape its financial strategy, Twitter, now known as X, plans to introduce ‘X Money’ in a limited capacity this year. As digital currencies gain traction among consumers and businesses alike, this foray represents a significant…
Maximizing Valentine’s Day Campaigns: Tips from TikTok
As Valentine’s Day approaches, brands are gearing up to capture the hearts—and wallets—of consumers seeking gifts and experiences for their loved ones. This year, TikTok has shared valuable insights to help marketers optimize their campaigns and engage users more effectively….
TikTok Expands Generative AI Features: What Retailers Need to Know
As consumer behavior shifts and social media platforms evolve, TikTok’s recent enhancements in generative AI features present exciting opportunities for marketers and retailers. With its substantial user base, predominantly made up of younger generations, the platform is increasingly becoming a…
Meta's Strategic Shift: New Public Policy Team Aligned with Trump Administration
In a strategic pivot that many industry observers are watching closely, Meta, the parent company of Facebook and Instagram, has made significant additions to its public policy team. This move seeks to align the organization more closely with the Trump…
Navigating the Storm: Key Takeaways from 2024's Retail Bankruptcy Landscape
In 2024, North America’s retail sector witnessed a considerable upheaval as several major e-commerce players filed for bankruptcy or emerged from financial turmoil. While some retailers, such as Joann and The Container Store, found pathways to recovery, others like Big…
Is the Fridge Screen the Next Horizon for In-Home Grocery Tech?
In a world where technology increasingly shapes the way we shop and consume, a recent partnership between Instacart and Samsung Electronics could redefine our grocery shopping experience. By integrating an AI-powered refrigerator with a seamless online shopping platform, these companies…
Albertsons Marks Own Brand Month
As January rolls in, Albertsons Companies kicks off the New Year with a unique initiative: the celebration of Own Brands Month, marked by a 25% discount on selected private-label products through their customer loyalty program, ‘for U.’ This initiative is…
Executive Research: Streamlining Trade Collaboration Between Retailers & CPGs
In the highly competitive landscape of retail and consumer packaged goods (CPGs), the collaboration between retailers and manufacturers is more essential than ever. This partnership aims to drive growth through enhanced consumer satisfaction. However, research indicates a notable disparity between…
Closing the Gaps: How Retailers and CPG Manufacturers Can Drive Competitive Advantage Through Automation
Retailers and consumer packaged goods (CPG) manufacturers are united by a common goal: driving growth through enhanced consumer satisfaction. However, recent research indicates that many organizations are still struggling to translate their ambitions into capabilities that yield real results. A…
Accelerating Digital Commerce: A Necessity for Manufacturers in 2024
As we move through the second half of 2023, it’s evident that the landscape for distribution and manufacturing companies is becoming particularly challenging. Mid-year performance reports from major public distribution companies suggest two clear trends. On one hand, many distributors…
