As Thanksgiving approaches, Hy-Vee is stepping up its game to make holiday meal preparation more manageable for families across the Midwest. The grocery chain is introducing a range of meal deals that cater to various gathering sizes and dietary preferences, including a new gluten-free option, ensuring that every shopper can partake in the festive spirit without worry.
Hy-Vee’s offerings range from budget-friendly meal deals starting at just $30, suitable for gatherings of up to six people, to elaborate prepared meal kits that can accommodate larger groups of 20 or more. These deals include traditional ingredients essential for the Thanksgiving feast, such as whole turkeys or turkey breasts, along with a dessert—all thoughtfully packaged to provide maximum convenience and affordability.
A significant highlight of this year’s offerings is the newly introduced gluten-free meal deal priced at $50. This option is a response to the emerging trend of consumers choosing gluten-free diets, driven by perceived health benefits like improved digestion and higher energy levels. With this deal, Hy-Vee makes it feasible for families adhering to gluten-free diets to celebrate Thanksgiving without feeling excluded from traditional holiday meals.
Hy-Vee is keen to support customers in saving both time and money during the usually hectic holiday season. “Thanksgiving is another opportunity for Hy-Vee to help customers save time and money, and these meal options will do just that while allowing customers to spend more time with friends and family,” said Anna Stoermer, EVP and chief retail officer at Hy-Vee. This statement underscores the retailer’s commitment to enhancing the holiday experience for its customers.
For those who prefer minimal preparation, Hy-Vee is also offering prepared holiday meal kits. These kits are available for parties as small as two up to 20 individuals, featuring a selection of proteins and sides that merely require reheating before serving. Ordering can be easily accomplished by contacting local Hy-Vee stores or visiting their website, Hy-Vee.com, where customers can schedule in-store pickup or curbside pickup right on Thanksgiving morning.
Beyond the Thanksgiving meal options, shoppers can take advantage of Hy-Vee’s “Buy a ham, get a turkey free” promotion, which runs throughout November. This kind of deal reinforces Hy-Vee’s emphasis on providing significant savings and adds to the overall customer experience during this festive time.
Hy-Vee, an employee-owned company, operates over 570 locations across eight Midwestern states, achieving annual sales exceeding $13 billion. Its workforce comprises more than 75,000 individuals, and it has earned a reputation as a leading food and consumables retailer, ranking No. 38 on Progressive Grocer’s 2024 list of top retailers in North America.
For consumers who value convenience and quality, especially during busy holiday seasons, Hy-Vee’s Thanksgiving meal options stand out as a practical choice. The seamless blend of traditional flavors with increased options for dietary restrictions illustrates the store’s adaptability to modern consumer demands. With the combination of affordability, variety, and ease of access, these meal deals not only cater to diverse family sizes but also promote inclusivity for all diners around the Thanksgiving table.
As Thanksgiving draws near, options like those offered by Hy-Vee make it possible for everyone to enjoy the holiday without the stress of preparation, allowing families to focus on what truly matters—spending time together. For those who might feel overwhelmed by holiday cooking, the grocery chain’s initiatives reflect a growing understanding of customer needs during one of the busiest cooking seasons of the year.
