Who says a single day is enough to explore the future of e-commerce? The upcoming E-commerce Berlin Expo 2025 defies expectations by transforming into a two-day powerhouse of insights, networking, and innovation. For the first time ever, the event will stretch across two days, doubling the opportunities for attendees to learn the latest trends and technologies shaping the industry.

With an expanded lineup of renowned speakers set to kick off the event, attendees can expect firsthand insights into the latest strategies. Get ready to meet the first wave of expert speakers who will make this the biggest, boldest E-commerce Berlin Expo yet! Each year, the expo raises the bar by inviting increasingly innovative minds to the stage, and this year is no exception. Diversity is at the heart of what the Expo aims to achieve – and there’s a notable emphasis on women leaders shaping the agenda in significant ways.

Take Raluca Bujoreanu from Zalando. In her role as Product Lead, she has spent over 15 years in e-commerce and digital innovation, becoming a distinguished figure in the fashion tech space. Since 2016, she has driven Zalando’s growth in fashion, luxury, and beauty, telling stories of how she has crafted products that not only enhance customer experiences but also set benchmarks across Europe. Raluca’s presentation promises to be a source of inspiration for emerging entrepreneurs looking to break into competitive markets.

Next up is Nele Odzuck from TikTok. As a TikTok expert leading the e-commerce and omnichannel team in Germany, Nele will provide invaluable insights into how brands can leverage TikTok’s unique platform to drive sales conversions. She’ll cover practical strategies for utilizing TikTok’s e-commerce features, allowing attendees to tap into a fast-growing marketing channel that is reshaping consumer engagement.

From the realm of digital marketing, three dynamic women from Dotidot and Notino will share their insights on scaling success. Petra Pacáková, CEO of Dotidot, will discuss the transformative impact of automation in digital marketing. Alongside her, Ksenija Palia and Angelika Halamová, Digital Ads Specialists at Notino, will share their expertise in managing high-performing digital campaigns that have contributed to Notino’s impressive expansion across 20 markets. Their session underscores how innovative marketing strategies can drive growth and efficiency, making it essential for businesses seeking to thrive amidst intense industry competition.

Artificial Intelligence (AI) is playing a crucial role in modern e-commerce, and this Expo will shine a light on its disruptive potential. Dr. Andreea Kremm of Delticom is set to present her insights on how AI can transform retail strategies. As the CEO at Delticom, she combines sociological insights with practical AI applications to redefine the e-commerce landscape. Attendees can look forward to learning how actionable AI strategies can drive operational efficiency and enhance customer experiences.

Moreover, Sebastian Klumpp from XPLN will reveal how data-driven strategies can benefit cosmetic brands. By discussing the concept of dynamic pricing and product data analysis, he will help companies understand how to remain ahead of e-commerce trends and discover hidden revenue opportunities.

As for navigating the new realities of online marketing, Google experts Christiane Adler and René Zimmermann will provide guidance on effectively leveraging first-party data in a cookieless world. In their session, they will share methods for building stronger customer relationships and maximizing marketing effectiveness through data-driven strategies.

One of the most engaging sessions will be led by Sang Truong of Digital Tigers GmbH, who will teach attendees how to create impactful advertisements, even for products that may not initially seem appealing. By sharing his methods for enhancing the allure of underdog products, Sang will enable marketers to maximize campaign results and engage consumers effectively.

Additionally, Daniel Grafe and Emma Helsloot will discuss the significance of retail media networks in driving customer experiences and boosting revenue. They’ll explore how brands can create memorable experiences for their audiences, turning mundane purchases into loyal customer relationships.

For businesses aiming for growth, the insights from Stefan Wolk and Boris von Brevern will be invaluable. With extensive expertise in multi-channel experiences, they’ll reveal how aligning vision, strategy, and execution can lead to enhanced customer satisfaction.

The array of insights continues with Lukas Gottschick from Pliant, who will provide actionable strategies for sustainable growth—essential for brands looking to scale responsibly.

In addition to these sessions, the Expo promises engaging conversations on topics such as logistics services, social commerce trends, and the challenges faced by larger retailers. The diversity of topics and speakers will ensure that attendees leave with actionable insights, fresh perspectives, and inspiration to implement within their own organizations.

The E-commerce Berlin Expo 2025 represents a unique opportunity for professionals to connect, understand evolving market dynamics, and learn from industry leaders. The event serves not only as a platform for education but as a networking hub for those in the e-commerce space.

Don’t miss out on this unprecedented two-day event that brings together innovative thinkers and industry disruptors. Secure your spot now to be part of an Expo that helps define the future of e-commerce.