In a recent episode of the TWIG Podcast by Progressive Grocer, listeners are treated to a conversation with Karla Quandt, the district store director at Hy-Vee and the 2024 TWIG award winner. During the discussion, she shares valuable insights into fostering growth within the grocery industry, from engaging team members to responding to current economic challenges.
Karla’s approach to motivation is refreshingly simple: “I always come at it with a very positive, enthusiastic energy,” she proclaims. Leading by example is crucial, as she emphasizes that if she is not motivated, her team is unlikely to be either. This approach is particularly vital in retail, where staff morale can directly impact customer experience and sales.
A core theme of the podcast is the importance of communication. Karla asserts that simply directing staff to complete tasks without context can lead to confusion and disengagement. She explains the value of clarifying, “I would like you to do this because it’s very important for our customers.” By communicating the reasoning behind tasks, employees can better understand their contributions to the store’s success, leading to increased buy-in and higher motivation.
However, creating an impactful customer experience has become increasingly challenging. The current economic climate has left many Americans grappling with tighter budgets, which in turn affects consumer spending. As Karla notes, “It is tough for every single American right now.” In response to these challenges, Hy-Vee has adopted strategies to showcase value to customers.
Notably, Hy-Vee recently lowered thousands of prices to better compete with other retailers. Karla reveals, “We’re really showing it in store level and being able to prove that we’re priced this price and we’re matching this competitor.” This transparent approach not only helps reassure customers of their shopping choices but also positions Hy-Vee as a competitive player in the grocery market.
The challenge of competing in a crowded marketplace requires constant innovation and engagement, especially when it comes to promotional strategies. Karla mentions the importance of developing seasonal ads and sales campaigns tailored to different departments. This strategy helps maintain foot traffic while providing more reasons for customers to choose Hy-Vee over competitors.
Amidst these tactical discussions, Karla emphasizes the necessity of keeping a positive and enjoyable work environment. She enthusiastically states, “You have to enjoy what you do and find the greatness in it.” This perspective is pivotal, as a fulfilled and engaged team is more likely to perform well. At every Monday meeting, she encourages her staff not only to review operational plans but also to discuss how they can foster fun and collaboration throughout the week.
Karla offers an insightful reflection: “No matter what you do, whether it is retail or not, you gotta love it.” This passion is a driving force behind individual and collective success. The link between employee satisfaction and customer experience cannot be overstated. A motivated team creates a positive shopping atmosphere, which in turn can lead to increased sales.
For those in the grocery retail sector, Karla’s experiences highlight essential strategies for success. Leading by example, fostering open communication, and maintaining a belief in the value of one’s work are critical. Additionally, adapting to economic changes by demonstrating value through pricing strategies reinforces Hy-Vee’s commitment to both customers and employees.
Karla’s engaging demeanor combined with her actionable advice provides a roadmap for success in the grocery industry. The insights from this podcast serve as a valuable reminder that nurturing a vibrant and motivated team can lead to remarkable outcomes, even during challenging times.
For anyone interested in enhancing their leadership practices or navigating the complexities of grocery retail, this episode is a must-listen.