March Madness Gets Weird: Brands Try Spas, Sports Moms, ‘SNL’ Vibes
March Madness is not just about basketball anymore. It has become a battleground for brands to showcase their creativity and capture the attention of the fans. This year, some brands are taking a unique approach to stand out from the crowd. From courtside cryotherapy to featuring sports moms and ‘SNL’ vibes, the marketing strategies are getting weirder and more intriguing.
One brand that is making waves with its unconventional approach is Planet Fitness. Known for its affordable gym memberships, Planet Fitness is stepping up its game by offering courtside cryotherapy during March Madness games. Imagine sitting courtside, watching your favorite team play, and getting a refreshing cryotherapy session at the same time. It’s a unique experience that blends sports entertainment with wellness, and it’s definitely turning heads.
Another brand that is thinking outside the box is Great Clips. Instead of the usual halftime promotions, Great Clips has brought in Mikey Day, a cast member of ‘Saturday Night Live,’ to add a comedic touch to the March Madness madness. By infusing ‘SNL’ vibes into their marketing campaign, Great Clips is aiming to appeal to a younger audience and create buzz around their brand during the tournament.
But perhaps the most heartwarming approach comes from Dr. Scholl’s. While most brands focus on the players, Dr. Scholl’s has chosen to spotlight the unsung hero behind a top Duke recruit – his mom. By featuring the supportive and dedicated sports mom in their campaign, Dr. Scholl’s is not only showcasing their product but also tapping into the emotional side of sports fandom. It’s a refreshing change from the typical athlete-centric marketing we see during March Madness.
In a sea of traditional sports sponsorships and generic commercials, these brands are taking risks and thinking outside the box to connect with fans in new and unexpected ways. By embracing weird and wacky ideas, they are able to cut through the noise and leave a lasting impression on consumers.
As the competition heats up on the basketball court, it’s clear that the real battle is happening off the court, where brands are vying for attention and engagement. With Planet Fitness offering cryotherapy, Great Clips bringing in ‘SNL’ talent, and Dr. Scholl’s shining a spotlight on sports moms, March Madness has never been weirder – and more exciting – for both fans and marketers alike.
So, as you sit back and enjoy the thrilling games of March Madness, keep an eye out for these brands that are pushing the boundaries and redefining sports marketing in the digital age.
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