A Fresh Take on Food Marketing: 72andSunny Launches ‘Meals Good’ For Panera
When it comes to marketing in the food industry, creativity and innovation are key. With the ever-growing competition and changing consumer preferences, brands need to stay ahead of the curve to capture their audience’s attention. This is where advertising agencies like 72andSunny come into play, known for their fresh and unconventional approach to brand campaigns.
Recently, 72andSunny embarked on a new project with Panera, one of the leading fast-casual restaurant chains in the US. The agency’s debut work for Panera aimed to create something that resonates with consumers on a deeper level – ‘Meals Good’. The concept behind ‘Meals Good’ is to curate a menu that resembles a favorite playlist, offering a mix of Panera’s signature dishes that cater to different tastes and preferences.
By likening the menu to a playlist, 72andSunny has tapped into the emotional aspect of food choices. Just like how people curate their music playlists based on mood or occasion, ‘Meals Good’ encourages diners to select their meals based on what they’re craving at that moment. This approach not only personalizes the dining experience but also creates a strong connection between the consumer and the brand.
Moreover, the idea of a curated menu playlist adds an element of excitement and discovery to the dining experience. Just as discovering a new favorite song can brighten someone’s day, stumbling upon a delicious and satisfying meal at Panera can leave a lasting impression. This innovative concept sets Panera apart from its competitors and positions the brand as a trendsetter in the industry.
In today’s digital age, where consumers are bombarded with endless options and advertisements, standing out is more challenging than ever. By collaborating with 72andSunny and introducing ‘Meals Good’, Panera has successfully captured the attention of its audience in a crowded marketplace. The creative and relatable approach to food marketing has generated buzz around the brand and piqued the interest of both existing customers and potential new ones.
As digital marketing continues to evolve, brands need to think outside the box and find unique ways to engage with their target audience. The success of ‘Meals Good’ serves as a testament to the power of creativity and storytelling in marketing. By creating an experience that goes beyond just selling food, Panera and 72andSunny have set a new standard for brand campaigns in the food industry.
In conclusion, the launch of ‘Meals Good’ by 72andSunny for Panera showcases the importance of innovation and creativity in food marketing. By tapping into the emotional connection between consumers and their food choices, this campaign has redefined the way brands approach menu curation and customer engagement. As other companies look to make their mark in the ever-competitive food industry, taking notes from Panera and 72andSunny’s playbook could be the recipe for success.
Panera, 72andSunny, Meals Good, Food Marketing, Brand Campaigns