Small Brands Pick Quick Commerce Platforms as an Impact Player
In the ever-competitive landscape of the retail industry, small and regional brands are constantly seeking new avenues to boost their visibility and reach a wider audience. One strategy that has been gaining traction recently is leveraging quick commerce platforms as an impact player. Brands such as Troovy chips, Samyang Ramen noodles, Lucknow Kabaab Hub, Captain Sam’s pizza, Boss burger, Artinci cookies, and Feeelings noodles are among those looking to make a splash in the digital marketplace by partnering with these platforms.
On average, 130-150 new regional brands are hopping on delivery and quick-commerce platforms every month, showcasing the growing trend of embracing digital channels to drive sales and increase brand awareness. These platforms offer small brands the opportunity to tap into a larger customer base, streamline their delivery operations, and compete more effectively with established players in the market.
One of the key factors that determine the success of small brands on quick-commerce platforms is their willingness to pay margin fees. While some brands may only stay for a couple of quarters due to budget constraints, others are willing to invest more to secure a longer-term presence on these platforms. By understanding the value that quick commerce platforms can bring to their business, brands can make informed decisions about the level of investment required to achieve their goals.
For example, Lucknow Kabaab Hub, a popular regional restaurant known for its authentic flavors, saw a significant increase in online orders after partnering with a quick-commerce platform. By offering their signature dishes for delivery through the platform, they were able to reach customers beyond their immediate vicinity and establish a loyal customer base in new markets.
Similarly, Artinci cookies, a boutique bakery specializing in artisanal cookies and desserts, experienced a surge in sales after listing their products on a quick-commerce platform. The convenience of ordering freshly baked treats for delivery attracted customers who were looking for high-quality, indulgent snacks, ultimately driving revenue growth for the brand.
In the case of Feeelings noodles, a local noodle shop with a loyal following, joining a quick-commerce platform helped them adapt to changing consumer preferences and stay competitive in the market. By offering a diverse range of noodle dishes for delivery, they were able to cater to a wider audience and capitalize on the growing demand for convenient dining options.
Overall, the trend of small brands embracing quick commerce platforms as an impact player is set to continue as more businesses recognize the benefits of digital transformation in the retail sector. By leveraging these platforms effectively and understanding the importance of strategic partnerships, small brands can level the playing field and carve out a niche for themselves in the competitive market landscape.
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