Swiggy Instamart’s Private Label ‘Noice’ Surpasses 200 Product Milestone
Swiggy Instamart, the rapidly expanding online grocery arm of Swiggy, has hit a significant milestone with its private label brand ‘Noice’. The brand, known for its high-quality food items, now boasts a diverse portfolio of over 200 products spanning across 13 distinct categories. This achievement underscores the brand’s commitment to offering customers a wide selection of premium goods while also supporting local producers and kitchens in the process.
One of the key highlights of Noice’s business model is its collaboration with 40 local kitchens and manufacturers. By partnering with these establishments, Noice ensures that its products are crafted with care and attention to detail. The brand’s emphasis on small-batch preparation sets it apart from mass-produced alternatives, guaranteeing freshness and superior quality in every bite.
Noice’s product range includes an array of delectable options, such as bakery items, dairy products, snacks, and sweets. Whether customers are craving freshly baked bread, artisanal cheeses, or indulgent desserts, Noice has something to satisfy every palate. By curating a diverse selection of offerings, the brand caters to a wide range of tastes and preferences, making it a one-stop shop for all culinary needs.
Currently, Noice products are exclusively available on Instamart, Swiggy’s quick commerce platform, in six major cities across India. These cities include Mumbai, Delhi NCR, Bengaluru, Hyderabad, Pune, and Chennai. By strategically launching in these key metropolitan areas, Noice has been able to reach a large customer base and establish a strong presence in the online grocery market.
The expansion of Noice’s product portfolio to over 200 items is a testament to the brand’s success and growing popularity among consumers. With a focus on quality, variety, and supporting local businesses, Noice has managed to carve out a niche for itself in the competitive e-commerce landscape. As more customers turn to online platforms for their grocery needs, brands like Noice are well-positioned to capitalize on this trend and drive further growth in the market.
In conclusion, Swiggy Instamart’s private label ‘Noice’ has demonstrated impressive growth by expanding its product range to over 200 items across 13 categories. Through collaborations with local kitchens and manufacturers, a commitment to small-batch preparation, and a focus on quality, Noice has established itself as a go-to destination for premium food products. With its availability in six major cities, the brand is poised to attract an even larger customer base and solidify its position in the online grocery sector.
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