In a strategic move aimed at enhancing its gourmet product line, Wakefern Food Corp., the largest retailer-owned cooperative in the United States, has appointed Rick Brindle as an advisor. His role will focus on the expansion and distribution of the Di Bruno Bros. portfolio of specialty foods. Wakefern President Mike Stigers expressed excitement about Brindle’s extensive knowledge in consumer packaged goods (CPG) and online grocery retailing, which is expected to play a key part in bolstering the brand’s presence both for customers and wholesalers across the nation.
Di Bruno Bros., recognized for its premium cheeses and cured meats, has been a staple in the Philadelphia area since 1939. The company was a pioneer in e-commerce as one of the first specialty grocers to sell products online in 1998. This rich heritage of quality and tradition makes it a fitting asset for Wakefern, which operates more than 365 supermarkets under various banners, including ShopRite and Fairway Market.
Brindle’s approach will focus on building brand awareness and expanding product offerings, which could be transformative in today’s competitive grocery landscape. “Di Bruno Bros. has a tradition of providing great food and specialty groceries that people love,” Brindle noted, emphasizing the brand’s dedication to authentic flavors which resonate with consumers seeking quality and heritage.
His wealth of experience includes notable positions at industry giants like Mondelēz International and Kraft Foods. At Mondelēz, Brindle was involved in leading industry development practices, collaborating with influential retail segments. He also developed and spearheaded Nabisco’s global e-sales initiatives, which provides him with a strong foundation for navigating the complexities of e-commerce in the grocery sector.
Brindle’s credentials are underscored by his leadership roles across various industry boards, such as co-chair of the FMI Industry Collaboration Council and member of the NACS Board of Directors. His contributions to the industry have been recognized through awards, including the National Grocers Association’s Industry Service Leadership Award and the William H. Albers Industry Relations Award from FMI. Such accolades not only affirm his standing in the industry but also provide Wakefern with a seasoned expert to guide its initiatives.
In his new position, Brindle will work closely with key figures at Wakefern, including Michael Day, Senior Vice President, and Emilio Mignucci, Vice President of the Di Bruno Bros. brand. This collaboration aims to establish a consumer products sales and marketing organization that is well-prepared for growth. As e-commerce continues to reshape retail, having a strategic focus on product distribution and online sales will be crucial.
The expansion of the Di Bruno portfolio aligns with Wakefern’s broader strategy as it seeks to enhance its positioning in the specialty and gourmet food markets. Notably, Wakefern is ranked 31st on The PG 100, a list of the top food and consumables retailers in North America, reflecting its significant market presence.
The structural changes and appointment of Brindle indicate a significant shift within the organization. With digital shopping habits evolving rapidly, the move to position Di Bruno Bros. as a stronger player in the gourmet category can attract not only customers looking for unique food experiences but also wholesalers who value quality products.
Brindle’s appointment also represents a growing trend in the retail sector, which increasingly values digital expertise and the ability to harness online platforms for sales. As more consumers turn to e-commerce for their grocery needs, understanding and optimally managing online sales will be essential. This strategic direction not only positions Wakefern favorably but also emphasizes the importance of adapting to current consumer behaviors.
In conclusion, Wakefern’s hiring of Rick Brindle to oversee the Di Bruno Bros. portfolio marks a significant enhancement in its quest to capture a larger market share in the gourmet and specialty foods sector. With a potent blend of tradition, innovation, and expertise, this partnership is one to watch as it unfolds in an ever-competitive landscape.
