“Does Marketing Need Curtailment for the Sake of Sustainability?” – Philip Kotler

Does Marketing Need Curtailment for the Sake of Sustainability? – Philip Kotler

We are republishing this article given the critical nature of the subject at hand. If you missed this the first time, now is your chance to join the conversation. Marketing, a subject that I dearly love, needs to be reformulated in terms of its purpose and constraints. Otherwise, marketing will continue to work at cross-purposes […]

#digitalmarketing, #ecommerce, #conversionrateoptimization, #retail, #sustainability