Hiring high-quality retail associates is crucial in today’s competitive market. With retail employees acting as brand ambassadors, finding the right candidates can significantly impact customer experience and overall business success. Here are three practical tips from Sibyl McCarley, Senior Vice President of People Success at HireVue, to help streamline your hiring process.
1. Match Skills, Not Titles
Many retail job titles vary between companies, making it challenging for candidates to find suitable positions. Implementing chat-based job matching technology can help connect job seekers with roles that fit their skills, regardless of the title. For instance, if candidates search for a “server” position but your company labels it as “waitstaff,” you might miss out on talented individuals. AI-driven solutions can alleviate this by focusing on skills and qualifications, expanding your candidate pool effectively.
2. Engage Through Texting
Today’s younger generation prefers texting as their primary mode of communication. Retailers should adapt by incorporating text invitations for interviews and assessments. This method not only speeds up communication but also keeps candidates informed and engaged. For example, using QR codes in job advertisements can simplify the application process and make it more accessible for digital natives. Embracing texting not only enhances the candidate experience but also shows a modern approach to recruitment.
3. Utilize Skill Assessments
Offering skill assessments during the hiring process gives candidates an insight into their potential role, while also providing valuable data for employers. Walmart has successfully implemented this strategy, leading to over 400,000 hires in just four months. Such assessments can help filter candidates who align with the job requirements and can boost retention by ensuring that new hires are genuinely interested and suited for the position.
By implementing these strategies, retailers can improve their hiring processes and build a team of associates who are not only skilled but also aligned with the brand’s values and customer service goals. Investing time in hiring effectively now can lead to lasting benefits in customer satisfaction and business growth.
