AEOS, a Croatian startup formerly known as AdScanner, has recently closed a €10 million investment in a Series B financing round, marking a significant milestone in its trajectory within the television advertising sector. This funding, spearheaded by Taiwania Capital with contributions from existing investors, is primarily aimed at expanding AEOS’s cutting-edge technology and product offerings into new markets, particularly across Europe.
Founded in 2012, AEOS has quickly established itself as a key player in the European TV advertising landscape, leveraging the power of data to enhance advertising strategies. The infusion of capital follows a period of impressive revenue growth and innovative product development, positioning AEOS to redefine how advertisers connect with audiences in an increasingly fragmented media environment.
The company has been operating in several markets, including Croatia, Germany, Austria, Bulgaria, and Serbia. AEOS’s strategy involves capitalizing on the fluid dynamics of traditional television and the burgeoning realm of streaming services. The investment will empower AEOS to further develop its offerings, focusing significantly on artificial intelligence (AI) capabilities.
A highlight of AEOS’s achievements is its Cockpit solution, which allows advertisers to access near real-time analytics. This technology adeptly bridges the gap between traditional broadcast media and digital streaming platforms, offering a seamless experience for advertisers seeking to optimize their campaigns. With the new funding, AEOS plans to enhance its platform, making smarter analytics and campaign optimization available for various stakeholders.
One of the most exciting developments is the slated launch in 2024 of an AI-based planning tool that aims to unify television and streaming advertising into a single cohesive ecosystem. This tool will enable advertisers to plan, measure, and optimize their campaigns across multiple devices simultaneously, a crucial function in today’s diverse media landscape. Such innovation not only promises to streamline the advertising process but also seeks to provide advertisers with more accurate metrics to gauge the success of their campaigns.
The significance of such innovation cannot be overstated, considering the rapid shift towards digital platforms and the ongoing struggles advertisers face in reaching consumers effectively. Viewers today are not bound to one platform; they often consume content across several devices, from traditional televisions to mobile phones and tablets. This complexity necessitates a consolidated approach to advertising, which AEOS’s new tool aims to deliver.
Furthermore, AEOS’s integration of AI into their systems will allow for predictive analysis, giving advertisers insights into consumer behavior and enabling them to tailor their campaigns more effectively. For instance, if data trends indicate a significant viewership for a particular demographic during prime time on streaming platforms, advertisers can adjust their broadcasting schedules and content accordingly.
The combination of our digital engagements and traditional viewing habits calls for a nuanced understanding of audience measurement, and AEOS’s technology is stepping up to meet that challenge. The company’s long-standing commitment to leveraging data-driven solutions sets it apart from competitors who may still rely on outdated metrics and methodologies.
In conclusion, AEOS’s recent €10 million funding raises the bar for innovation in the advertising sector. By unifying the planning and execution of TV and streaming campaigns with fresh AI-powered insights, AEOS not only enhances its viability in the advertising market but also contributes to the industry’s overall evolution. This investment represents not just a financial boost but also a commitment to better serving advertisers in an unpredictable media landscape. As AEOS prepares to roll out its new tools, all eyes will be on how it shapes the future of advertising across traditional and digital platforms.
