• • • Cracking the Code: How to Achieve a 67% Email Open Rate in a Crowded Inbox In today’s digital marketing landscape, email marketing is a crucial component of any successful business strategy
  With the average open rate hovering around 21% in 2023, it’s clear that many marketers are struggling to get their emails seen by their target audience. However, what if I told you that we’ve achieved an open rate of over 67% by sending over 91 million emails this year, resulting in 61 million opens? In this article, we’ll dive into the three email marketing strategies that have helped us grow our business to over nine figures.

Strategy #1: Knowing the Laws of Deliverability

When it comes to getting your emails into the inbox, there are four key factors that can make or break your deliverability. These are:

• • IP Reputation: The reputation of the server from which your emails are being sent. Having a dedicated IP address is crucial, as it allows you to control your IP reputation and avoid being impacted by other marketers using the same server.
  • Domain Reputation: The reputation of your domain, which is built over time by the email service providers (ESPs) such as Gmail, Yahoo, and Hotmail. A good domain reputation is essential for getting your emails into the inbox.
  • Content: The words and tone used in your emails. Avoid using spam trigger words and focus on creating high-quality, engaging content.
  • Links: The links you include in your emails. Using generic links can harm your reputation, so it’s essential to create unique tracking links that are attached to your domain.

By mastering these four factors, you can significantly improve your email deliverability and increase your open rates.

Strategy #2: Segmentation

Segmentation is a powerful tool in email marketing, allowing you to control your IP and domain reputation, and strategically email segments of your list. By creating multiple segments based on engagement, such as 10-day, 30-day, 60-day, 90-day, and 100-day segments, you can target specific groups of subscribers and maintain a high open rate.

For example, our 90-day segment includes all subscribers who have opened at least one email from us in the last 90 days. By targeting this segment, we can ensure that we’re only emailing subscribers who are engaged and interested in our content, which helps to maintain a high open rate and improve our domain and IP reputation.

Strategy #3: The S4 Framework

Our in-house developed S4 framework is a highly tactical strategy that we deploy every month to bring in an extra million and a half dollars in revenue from subscribers who previously said no to working with us. The S4 framework consists of four phases:

• • Seasoning: Providing high-quality content and value to our subscribers to drum up opens, engagements, and clicks.
  • Simmer: Dropping a short and spicy offer to our subscribers, with a clear call-to-action.
  • Sizzle: Overcoming common objections to our offer by sending targeted emails that address specific concerns.
  • Seal: Creating a sense of urgency by offering a limited-time deadline to take advantage of our offer.

By cycling through these four phases, we’re able to keep our subscribers engaged and interested in our content, while also generating significant revenue from our email marketing efforts.

In conclusion, achieving a high email open rate requires a deep understanding of the laws of deliverability, effective segmentation, and a well-executed strategy like the S4 framework. By mastering these three strategies, you can significantly improve your email marketing results and drive real revenue for your business.