Alipay+ recently announced significant growth, reaching 90 million global merchants as part of its 2024 summer campaign. This milestone comes on the heels of an impressive surge in transaction volumes observed during UEFA EURO 2024, where Alipay+ served as the Official Payment Partner. The tournament, held from June 14 to July 14, led to a remarkable 27% year-on-year increase in transactions from partner e-wallets among Alipay+ merchants across Europe. Notably, the number of tourists utilizing their home payment apps also rose by over 30% during the event.

Douglas Feagin, President of Ant International, highlighted the influence of major sporting events on cross-border tourism, stating that the transaction increase illustrates how effectively these gatherings can drive consumer engagement. Countries like Germany experienced a staggering 73% rise in Alipay+ transactions and a 40% increase in participating merchants, showcasing a growing acceptance of advanced payment methods in various establishments including retail shops and tourist attractions.

As Europe gears up for its peak travel season, Alipay+ aims to build upon this momentum. The company is actively collaborating with local businesses and creating special deals to enhance accessibility. For example, initiatives in places like Milan’s Chinatown exemplify efforts to integrate small shops into the Alipay+ network. The platform is expanding its global footprint, with initiatives in Asia and Southeast Asia, further enhancing the payment experience for tourists.

Overall, Alipay+’s strategic expansions and partnerships highlight its commitment to making digital transactions seamless. With ongoing efforts to connect a broader range of merchants and enhance consumer experiences, the future looks promising for both the platform and its users.