In a significant recognition of its capabilities, Amperity has been named a leader in the Customer Data Platform (CDP) category within Snowflake’s latest report. This report, titled “Modern Marketing Data Stack 2025: How Leading Marketers Are Thriving In a World Redefined By AI, Privacy and Data Gravity,” sheds light on the essential technologies that marketers are increasingly leveraging to navigate a complex digital landscape.
According to the report, Snowflake analyzed usage patterns from around 9,800 customers to identify ten crucial categories for assembling marketing data stacks. These include Marketing and Advertising Tools & Platforms, Analytics and Data Capture, Enrichment and Hygiene, Identity and Onboarding, and notably, Customer Data Platforms. This analysis reflects a notable shift in how businesses are approaching their marketing strategies, especially as they relate to data empowerment and effectiveness measurement.
Denise Persson, the Chief Marketing Officer at Snowflake, remarked on this transformative phase, indicating that “a changing of the guard around AI” is underway. Marketers are presented with massive opportunities to optimize their marketing stacks and access data directly in their respective environments. In this context, Amperity’s innovative AI-driven data management strategies set it apart as a key player.
The significance of this recognition goes beyond mere accolades. It underscores Amperity’s role as a pioneer in offering data activation solutions tailored to operational marketing needs. With data becoming increasingly central to effective marketing, organizations face the challenge of transforming raw data into actionable insights. Amperity excels in this sphere, helping businesses unify and activate high-quality customer data at scale within Snowflake’s AI Data Cloud. This capability not only maximizes marketing budget efficiency but also enhances the effectiveness of their promotional efforts.
Curt Lockton, Senior Vice President of Partnerships at Amperity, expressed gratitude for the recognition, stating, “This acknowledgment underscores our shared vision to empower marketers with AI-ready, identity-resolved customer data.” The ability to cultivate a true 360-degree view of customers is increasingly crucial in an age where personalization and targeted marketing can drive loyalty and revenues.
One of the core trends highlighted in Snowflake’s report is the rise of AI in marketing technology. As firms aim to refine their marketing strategies, utilizing AI for data analysis and customer insights will likely become standard practice. This trend is particularly relevant for businesses that strive to remain competitive in a rapidly evolving retail landscape. Companies that wish to thrive must prioritize data strategies that incorporate AI capabilities.
Moreover, the focus on data privacy is more pronounced than ever. With growing consumer awareness regarding data security, organizations must navigate this landscape carefully. The balance between leveraging data for marketing and ensuring customers’ privacy has become a tightrope walk that companies need to master. The report serves as a reminder that marketers must embrace responsible data practices while pushing boundaries.
Looking ahead, the implications of Amperity’s leadership in the CDP space ring clear. As businesses increasingly recognize the importance of data-driven marketing, the ability to derive insights from customer data will become essential. This will not only foster deeper customer relationships but also drive significant growth.
In conclusion, Amperity’s recognition as a leader by Snowflake signifies a critical shift in how organizations approach customer data and marketing technologies. With the rise of AI and a heightened focus on data privacy, companies that invest in robust data strategies stand to benefit the most. Amperity’s advancements in customer data platforms illustrate just how essential these tools can be for businesses aiming to optimize their marketing efforts.
