Behamics has made headlines with the recent appointment of Brooke Eichhorn as its new Head of Commercial Partnerships for the Australia and Asia-Pacific region. Eichhorn, who previously served in key roles at eBay, brings a rich 12-year history of experience in e-commerce, particularly in the realms of fashion and retail marketing. This strategic move is anticipated to significantly enhance Behamics’ market presence and foster fruitful commercial collaborations.
Eichhorn’s tenure at eBay saw her excel as the Head of Fashion, Luxury & Authentication and as the Head of Retail Marketing. In her new capacity at Behamics, she will collaborate closely with Sonia Friedrich, a recognized expert in behavioral science, to implement innovative strategies that cater to the unique needs of Australian and APAC markets. Dr. Thilo Pfrang, CEO and Co-Founder of Behamics, emphasized the strategic significance of Eichhorn’s expertise: “Brooke’s appointment is key to building on the momentum we’ve achieved for brands globally,” he stated. This indication of confidence highlights the vital role Eichhorn is expected to play in propelling Behamics’ growth in a competitive landscape.
Founded in 2019 as a spin-off from the University of St. Gallen in Switzerland, Behamics has fostered trusted partnerships with over 50 international brands, including notable names like Nespresso, Volvo, and Esprit. The company specializes in data-driven solutions that reportedly facilitate a 12% average increase in net revenue for its partners, along with a 3% reduction in return rates. Such proven results position Behamics as a formidable player in the e-commerce arena, particularly as retailers increasingly seek solutions that enhance profitability while minimizing waste.
Eichhorn shared her excitement about joining Behamics, particularly due to the company’s dedication to sustainability and innovation within e-commerce practices. “I was drawn to Behamics because of their foundations in reducing returns and fashion waste, aligning with my background in sustainable fashion,” she noted. This alignment signifies not only a personal commitment but also an adherence to the values that modern consumers increasingly prioritize—sustainability and ethical practices in commerce.
Behamics has developed a suite of solutions that address core e-commerce challenges. One of the key offerings is “Nudge,” which employs more than 500 heuristics and behavioral biases to provide personalized recommendations during live shopping sessions. This functionality has shown promising results, with brands utilizing “Nudge” experiencing up to a 16% increase in conversion rates within the last month alone, according to information shared by Sonia Friedrich.
Another notable solution is “Diagnostic,” a tool that identifies potential revenue losses stemming from technical issues and user experience (UX) hindrances, once again utilizing advanced causal AI technology. By leveraging these insights, brands can make informed decisions to optimize their operations and maximize profitability.
Additionally, Behamics offers “Organic,” an optimization tool aimed at enhancing site rankings. The synergy of these offerings signifies a comprehensive approach to e-commerce optimization—enabling brands to not only understand consumer behavior but to actively engage it through tailored interventions.
The Australian market is experiencing a positive reception to these innovations, with early adopters already reporting tangible benefits. Brands that have integrated the “Diagnostic” tool identified potential revenue losses of up to 10% over six months, underscoring the necessity for retailers to recognize and address friction points in their digital offerings.
Moreover, Behamics is reinforcing its commitment to staying at the forefront of the industry by collaborating with prestigious academic institutions, including MIT, thus ensuring that its strategies are grounded in the latest research and trends. With Dr. Thilo Pfrang actively lecturing at esteemed universities like the University of St. Gallen, Frankfurt School of Finance & Management, and Zurich University of Applied Science, Behamics is well-positioned to bridge academic insights with practical business applications.
In conclusion, Brooke Eichhorn’s appointment as the Head of APAC Partnerships is a significant step for Behamics as it seeks to expand its influence in the rapidly evolving e-commerce landscape. With a focus on sustainability, innovative technology, and robust partnerships, Behamics is poised to empower retailers in Australia and the broader Asia-Pacific region to enhance their operational efficiency, improve their bottom line, and align with changing consumer values.
