Crunchyroll is poised to introduce a refreshed brand identity at the San Diego Comic Con (SDCC), a move aimed at tapping into the surging global interest in anime. This strategic rebranding emphasizes the vibrant energy and emotional connections that anime fosters among its fans worldwide.

At SDCC, attendees will be the first to witness the updated visual elements, which include a modernized logo and a new font called Crunchyroll Atyp, designed for enhanced readability. The fresh color palette combines lively hues of orange, black, white, and taupe, encapsulating the essence of the brand. Additionally, a unique glyph system featuring over 139 anime and manga-inspired characters will be introduced to ignite fans’ imaginations.

Gita Rebbapragada, Crunchyroll’s Chief Operating Officer, highlighted the intricacies embedded within these new elements, such as the vibrant Crunchyroll orange and an audio mark that pays homage to anime’s distinct sounds. This latest branding effort aims to resonate with the one billion potential anime enthusiasts, inviting them to connect more deeply with Crunchyroll’s offerings.

The launch of the new brand will coincide with the Crunchyroll Concert Series during the event, showcasing artists like J-Pop sensation LiSA and hyperpop musician Alice Longyu Gao. Special limited-edition streetwear designed by CFDA Fashion Fund finalist Sebastian Ami will further engage fans, marrying fashion with fandom.

Under the leadership of marketing and creative executives, Crunchyroll’s new identity is designed not only to attract a broader audience but also to maintain the core values beloved by its long-standing fans. As the company continues to expand its impressive content library, featuring 50,000 episodes and over 25,000 hours of material, this brand evolution signals a significant step in the company’s growth within the dynamic anime market.