Databricks has recently announced a strategic move to enhance its footprint in Europe by opening a new hub in central London. This initiative aligns with the company’s mission to foster innovation and strengthen customer collaboration in the rapidly evolving fields of data and artificial intelligence (AI). Located in the vibrant Fitzrovia neighbourhood, the new office spans 29,885 square feet over seven stories and is set to be a pivotal center for operations across the Europe, Middle East, and Africa (EMEA) region.
Databricks, a leader in data and analytics solutions, currently employs over 400 professionals in the UK. The company has seen an impressive annual growth rate of more than 60% over the past three years, a testament to the rising demand for its Databricks Data Intelligence Platform. This platform has attracted a diverse range of customers, including industry giants like Gousto, Heathrow, Rolls Royce, SEGA Europe, Shell, and Virgin Atlantic. Built on an open lakehouse architecture, the platform provides an integrated foundation for data management and governance, along with AI capabilities tailored to meet the unique needs of various organizations.
The impact of the Databricks Data Intelligence Platform on customer experience is notable. For instance, Richard Masters, Vice President of Data and AI at Virgin Atlantic, shed light on how the platform has transformed their operations. He stated, “Today’s customers expect more tailored incentives and rewards, and having a consistent view of the customer across all touchpoints requires joining up data sources and breaking down silos.” This capability has allowed Virgin Atlantic to become significantly more data-driven, ultimately enhancing customer satisfaction and loyalty.
Similarly, Felix Baker, Head of Data Services at SEGA Europe, highlighted the platform’s role in maximizing the value of their data. “At SEGA Europe, we generate over 50,000 data events on players’ behaviour and in-game interactions every second. As such, it’s vital that we have the right tools in place to deliver more impactful, personalized gaming experiences,” he explained. The Databricks Data Intelligence Platform has made it possible to democratize this data for advanced analytics and machine learning initiatives.
The new European hub also emphasizes Databricks’ commitment to education in the UK. The company has partnered with over 35 universities as part of its global University Alliance Program, aiming to equip future data scientists with vital skills in big data programming and analytics. Prestigious institutions involved in this initiative include BPP University, London School of Economics, Newcastle University, University of Edinburgh, University of Oxford, and Queen Mary University. By engaging with academic institutions, Databricks seeks to bridge the skills gap in the data and AI sectors and foster a new generation of professionals prepared to tackle industry challenges.
Michael Green, VP for Northern Europe at Databricks, articulated the significance of this expansion, stating, “The UK is an incredibly important market for Databricks, and this office in the heart of London reflects our ambitions to support even more local businesses to innovate with data and AI.” The strategic location not only facilitates improved interactions with local clients and partners but also positions Databricks as a key player in the city’s vibrant tech ecosystem.
The design of the new headquarters has been thoughtfully planned to enhance customer success and data analysis capabilities. Notably, it features a live demo area, enabling clients and prospects to interact with real-time data visualizations—a first for Databricks globally. This innovation reflects the company’s understanding of client needs and its dedication to delivering hands-on experiences that showcase the power of its solutions.
Furthermore, the unveiling of the EMEA hub coincided with Databricks’ Data + AI World Tour in London, which attracted over 2,000 participants eager to explore the latest developments in data and AI. This event series, held across various EMEA cities, allows professionals in the field to connect and exchange best practices, thereby fostering a sense of community and collaboration among data enthusiasts.
In conclusion, the establishment of Databricks’ new European hub in London marks a significant milestone for the company and the data intelligence industry as a whole. With its impressive growth trajectory, dedication to education, and innovative customer engagement strategies, Databricks is well-positioned to shape the future of data and AI services in the region.
